28 is my lucky number. I'm celebrating 28 years in the perfume industry. I met the love of my life on December 28th, we moved in together on February 28th, and we got married on August 28th. In numerology, 2 represents partnership and 8 represents infinity, so 28 would be something like eternal partnership.
This perfume, 28, is a celebration of life, a celebration of everyday moments, not of grand events or special dates. It's a celebration of the little things in each day that make us smile.