Collection: Tayshaba
Our founder.
Maiada is an artist, entrepreneur, and the first Franco-Sudanese perfumer.
Enamoured of the beauty of originality, his dream is to take the world of beauty where he has never gone before.
It must be said that Maiada comes from a line of freedom fighters. Their quest: independence. So for her, beauty has never been a practical cliché. It had to be a truth. To be beautiful, to be beautiful, is to reveal the roughness, the surprises and the colours that make us up.
This is how she wanted to create fragrances that allow everyone to do just that.
After studying olfactory design in Grasse and Paris, she gives a new dimension to old Sudanese perfume recipes. Reinvented formulas that liberate all those who wear them. The perfumer in her was born, and Tayshaba with her.
A Tayshaba perfume is the place of fusion between experiences, rare ingredients and ancestral secrets, a perfume that becomes an intimate statement. For those who wear them, they finally whisper why they are beautiful. They, and they alone.
"I love exploring the endless possibilities of what could be, what can be, what may be. I want to challenge convention and unleash creativity, let it infuse the unknown — and make the unknown known to everyone. – Maiada El Khalifa