Collection: Liya Parfum

The Founder: A Story of Passion

Aïcha is much more than a perfume creator. She is a woman whose every aspect of her life is deeply rooted in her identity, her roots, and her passion. Each of the letters of "LIYA" represents the initials of her four precious children, an infinite source of inspiration.

Aïcha embodies the love of a terroir, that of the majestic Atlas Mountains, the Marrakech region, and her beloved country, Morocco. It is impregnated with the riches of this thousand-year-old land, where traditions and know-how are an invaluable source of well-being.

For more than 20 years, Aïcha has been passionate about aromatic and medicinal plants. She explored the secrets of herbal medicine, naturopathy, and olfacto-therapy, seeking to reveal their power to the world. Aïcha is a woman with a plural and universal identity. Parisian by birth, Tunisian by origin, Moroccan at heart and Berber by tradition, she embodies the cultural diversity that enriches our world.

She trained as a self-taught holistic healer, combining her knowledge of phytotherapy, her passion for naturopathy and her mastery of olfacto-therapy. Her personal journey is a reflection of her commitment to health and wellness. She came quite naturally to the world of perfumery to share her vision and values, to bring a new breath of fresh air to conventional perfumery.